Mindset

  • A satire about self-proclaimed alpha males and the absurdities of success coaching
  • #2 SPIEGEL bestseller 
  • English sample translation by Ben Knight available

Sebastian Hotz writes about young men trying to escape their mediocrity. Their search leads them to Maximilian Krach - who teaches them how to become wolves like him. A hilarious, sharp and highly contemporary imposter story.

Maximilian Krach seems to have everything a young man socialized online in the 21st century could want: expensive watches, a substantial number of followers, a business idea and an unshakable faith in his own uniqueness. In his seminars on "How to make it" he talks about wolves and sheep, famous loners and the key to success, which is not to be found out there somewhere, as so many believe, but rather much, much closer – namely, in the right mindset.  

Yet anyone who thinks this means that the road to the top is not difficult or demanding, strewn with thorny opportunities and incorrigible doubters, obviously hasn’t understood a thing. These are lessons that IT-worker Mirko still has to learn, too, as, with Maximilian’s help, he sets out to break out of his bleak everyday life. Presentations are woven and posts planned, sports cars rented and NFTs minted, until a pizza order on a winter’s night holds insights that simply can’t be translated easily into important learnings.

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Sample Translations
  • Publisher: Kiepenheuer&Witsch
  • Release: 05.04.2023
  • ISBN: 978-3-462-00284-3
  • 288 Pages
  • Author: Sebastian Hotz
Mindset
Sebastian Hotz Mindset
Max Sand
© Max Sand
Sebastian Hotz

Sebastian Hotz , born in 1996, is known as "El Hotzo". His social critiques on Instagram and Twitter reach over a million people daily. His debut novel  Mindset  was published in 2023 and was a major bestseller.