No Regard for Consequences

How BILD Divides Society with Fear and Hate

  • Alarming insights into the machinations of tabloid newspaper BILD

The tabloid BILD is the country’s most powerful medium – even in the age of the internet. It determines what’s discussed in Germany. To what extent is the editorial team contributing to the rise of populists? How does it treat minorities? And in what ways does it manipulate the public?

Journalists Mats Schönauer and Moritz Tschermak have been observing and analyzing how BILD works for a decade. As the former and current editor-in-chief of the multi-award-winning BILDblog, they tirelessly uncover the tabloid’s editorial team’s misdeeds. They find that, under BILD’s new boss Julian Reichelt, the paper has become even more brutal, inhumane, and populist. Using hundreds of examples and evidence – meticulously researched and written up with analytical acumen – they explain how BILD systematically stirs up fears of anything foreign, destroys the reputation of innocent people, deliberately torpedoes democratic institutions, and has helped the rightwing AfD party into the Bundestag.

They give victims of the coverage a chance to speak and talk to people who know BILD from the inside. An exciting record of the work of a medium that has no regard for consequences.

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  • Publisher: KiWi-Paperback
  • Release: 11.05.2021
  • ISBN: 978-3-462-05354-8
  • 336 Pages
  • Authors: Moritz TschermakMats Schönauer
No Regard for Consequences
Moritz Tschermak Mats Schönauer No Regard for Consequences
Urban Zintel
© Urban Zintel
Moritz Tschermak

Moritz Tschermak , born in 1987, was still a journalism student when he cofounded the tabloid watchblog Topfvollgold with Mats Schönauer. Since 2016, he has been the head of BILDblog. Previously, he wrote for various media, including Süddeutsche Zeitung Magazin, ZEITmagazin and DER SPIEGEL.

Urban Zintel
© Urban Zintel
Mats Schönauer

Mats Schönauer,  born in 1989, studied journalism and has been a BILDblogger for almost a decade, serving as editor-in-chief from 2013 to 2016. In 2013, together with Moritz Tschermak, he founded the tabloid watchblog Topfvollgold, which he continues to run today and which won the Alternative Media Prize in 2017. He works for Die Zeit and Übermedien, among others.