Ioana works herself to the bone: at her job and in her constant efforts to meet the expectations of her Romanian family. When her grandfather dies, she reaches her limits – and is forced to reinvent herself.
Both in her job at Cadris Consulting and as a self-sacrificing daughter, Ioana believes in hard work. She ignores the fact that the lines between self-improvement and obsession are blurred. The upcoming pitch, which is set to secure her the long-awaited promotion, is simply too important. Then she is unexpectedly called to Romania for her grandfather’s funeral. Once there, with one ear still on client calls and the other already tuning into her Uncle Radu’s jokes, she is confronted with her family’s history – at times madcap and endearing, at others abysmal – and a country she no longer recognises. Soon she begins to doubt the memories of her childhood summers and her parents’ stories. In the end, she must ask herself what’s left when you no longer have to impress anyone.
